EnleashedEnleashed

#1 — Fix the energy market

A market design that actually fits electricity — digital, fair, efficient.

Plan to Deliver — Fix the Energy Market

Design that aligns with physics, incentives, and digital infrastructure.

Scope

Electricity wholesale and retail market redesign, data & digital infra, balancing & settlement, tariff reform, capacity/value allocation, regulatory automation; GB initial scope with exportability.

Problem statement

UK has high prices, low trust, and misaligned incentives. Existing theory (pure neoclassical) doesn't fit electricity’s constraints. Policy stack is fragmented; data is underused; delivery is slow.

KPIs for success

Metric
Retail electricity price reduction (real, %)
Target
-25% vs baseline
Owner: Market OpsDue: X months
Metric
System reliability (LOLE / ENS)
Target
Improve by 30%
Owner: System OpsDue: X months
Metric
Consumer trust index
Target
+20 pts
Owner: Comms/PolicyDue: X months

Team

  • You (Market Operator)
    Lead

    Architecture, delivery coordination

  • System Operator
    Grid & balancing

    Reliability, physics alignment

  • Digital Team
    Platform/AI

    Data platform, APIs, reg bot

Timeframes

  1. MVP scope agreed
    Month 1
  2. MVP live with pilot customers
    Month 4
  3. Public beta (GB regions)
    Month 9
  4. Full rollout
    Month 12

Product details

Subscription-style tariffs + AMM-like market + automated regulation, with transparent data feeds and fair cost allocation.

Users
  • Households
  • SMEs
  • Suppliers
  • Generators
  • System Operator
  • Regulator
UIs
  • Customer portal
  • Supplier console
  • Generator console
  • Ops dashboard
  • Regulator dashboard
API details
REST+events: /prices, /allocations, /settlement, /profiles; Webhooks: market_events.*; Auth via OAuth2; fine-grained scopes (read:prices, write:bids, admin:settlement).
Data cadence
30-min → 5-min evolution
Latency target
<250 ms for price reads

Solution details

Core: digital AMM pricing, physics-aware balancing, Shapley-style value allocation, automated compliance checks. Data products for prices, allocations, and KPIs.

Delivery plan

Phase 1: MVP scope + pilots. Phase 2: Regional beta. Phase 3: GB rollout. Governance: weekly review; transparent dashboards; change control with safety gates.

Stakeholders

Consumers
End users
Interest: Lower bills & fairness · Influence: high
Generators
Supply
Interest: Predictable revenues · Influence: med
Regulator
Oversight
Interest: Outcomes & compliance · Influence: high

Components

  • Pricing service (AMM)
  • Allocation engine
  • Settlement service
  • Data lake/warehouse
  • API gateway
  • Identity & auth
  • Reg-bot

Funding mechanism

Blend of public-interest grant, regulated allowance, and private capital for platform scaling.

?

Risks: data quality, integration timelines, regulatory changes. Mitigation: transparent KPIs, phased rollout.

Component 1

Validate & get buy-in for the new market design

Started

Target: 20 Dec 2025

Countdown to delivery
Mission deadline reached.
Leader
Chief Truth Speaker
Chief Truth Speaker
Mission Leader
Team
No team members yet.
Objectives
  • Submit PhD thesis on or before 20 Dec 2025
  • Get wide industry critique incl. innovative suppliers & generators
  • Get teaching course live
  • Involve wider public beyond academia/industry
Component 2

Build & test the Minimum Viable Product (MVP)

Started
Leader
Vacant — please apply via Mission Control.
Team
  • Chief Truth Speaker
    Chief Truth Speaker
    Mission Leader
Objectives
  • Specify MVP capabilities
  • Deliver MVP live incl. UIs with 3rd parties
Component 3

Delivery plan for rolling out the new market design

Not started
Leader
Vacant — please apply via Mission Control.
Team
No team members yet.
Objectives
  • Clarification around legislation
  • Mitigations for disruption
Component 4

Deliver updated energy market in reality

Not started
Leader
Vacant — please apply via Mission Control.
Team
No team members yet.
Objectives
  • Training and implementation plan