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Seeing Energy as a Product

Power of the Many · Osborne Clarke Netherlands· 2 October 2026

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A lecture given at Power of the Many, hosted at Osborne Clarke in the Netherlands, arguing that we should see energy as a product. What we have in electricity markets today is a historical commodity market — and it doesn't work. It doesn't deliver products, and it doesn't delight customers. The lecture argues that the real problem isn't technology: it's institutions, culture, architecture and leadership. Fixing it needs a Dumbledore's Army — people willing to train themselves, and each other, to do what the existing system won't.

Why this conversation matters

Most debate about electricity-market reform assumes the commodity-market framing and argues about the details inside it. This lecture questions the framing itself, and puts the blockers where Enleashed believes they actually are — in institutions, culture, market architecture and leadership — which is why the answer has to include building the people capable of changing them, not just better mechanisms.

Key themes

Seeing energy as a product, not a commodityElectricity markets as a historical commodity marketWhy today's market doesn't deliver products or delight customersInstitutions, culture, architecture and leadership as the real problemDumbledore's Army: training ourselves to fix it

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